OUR WORK

RECENT Case studies

01 AVATARA SKIN

Avatara skin is a line of clean, non-toxic daily skincare and sheet mask products designed to promote healthy skin journeys amongst Gen Alpha & Gen Z audiences.

Ally Beauty Consulting was brought on to enhance Avatara's consumer marketing efforts in anticipation of a newly developed daily skincare line entering mass retail distribution. They approached us to roadmap a comprehensive 360 marketing strategy targeted designed to increase brand awareness and engagement.

Here’s what we did:

Brand Identity, Packaging & Messaging Refresh
Customer Journey & Acquisition Strategy
Retail Expansion & National Partnerships
New Product Innovation Pipeline
Avatara Kids Line Development

02 VERLI

Verli is a luxurious collection of safe, botanically-grounded skincare solutions purposefully formulated to support hormonal balance and promote optimal skin health & holistic vitality at any life stage.

Ally Beauty Consulting was brought on to develop Verli's unique brand identity and go-to-market strategy from concept to conception. They approached us to develop a comprehensive messaging and content strategy to support a successful DTC launch and future retail distribution efforts.

Here’s what we did:

Created a comprehensive brand identity & messaging plan
Web, packaging & digital marketing content
Developed robust customer journey & acquisition strategy
Social & Creator strategy
Asset planning & development

03 Current State of Skin

Current State of Skin is a collection of nutritionally- balanced and clinically-responsive skincare created to make taking care of your skin as intuitive as eating a well-balanced diet.

Ally Beauty Consulting was brought on to develop Current State of Skin's unique brand identity and go-to-market strategy. They approached us to develop a comprehensive messaging and content strategy to support a successful DTC launch and future retail distribution efforts.

Here’s what we did:

Created a comprehensive brand identity & messaging plan
Copy development for web, packaging & digital marketing content
Developed robust customer journey & acquisition strategy
Social & Creator strategy
Retail Relationship Management & Trade Marketing Support

04 HYDROPEPTIDE

HydroPeptide is a line of clinical-grade, geneticist-developed skincare that harnesses the groundbreaking principles of epigenetics & advanced peptide technology to deliver professional products used in treatment rooms worldwide.

Ally Beauty Consulting was brought on to refresh HydroPeptide's messaging and content strategy to increase market share in the professional space. They approached us to evaluate their consumer-facing and professional marketing efforts for a reworked, education-centric strategy designed to build brand authority and wholesale performance.

Here’s what we did: