OUR WORK

RECENT Case studies

01 AVATARA SKIN

Avatara skin is a line of clean, non-toxic daily skincare and sheet mask products designed to promote healthy skin journeys amongst Gen Alpha & Gen Z audiences.

Ally Beauty Consulting was brought on to enhance Avatara's consumer marketing efforts in anticipation of a newly developed daily skincare line entering mass retail distribution. They approached us to roadmap a comprehensive 360 marketing strategy targeted designed to increase brand awareness and engagement.

Here’s what we did:

Brand Identity & Messaging Refresh
Customer Journey & Acquisition Strategy
Asset Overhaul & Content Creation
New Product Innovation Pipelne
Digital Marketing & Influencer Roadmap

02 HYDROPEPTIDE

HydroPeptide is a line of clinical-grade, geneticist-developed skincare that harnesses the groundbreaking principles of epigenetics & advanced peptide technology to deliver professional products used in treatment rooms worldwide.

Ally Beauty Consulting was brought on to refresh HydroPeptide's messaging and content strategy to increase market share in the professional space. They approached us to evaluate their consumer-facing and professional marketing efforts for a reworked, education-centric strategy designed to build brand authority and wholesale performance.

Here’s what we did:

Refreshed messaging & brand PODs
306 marketing calendar development
Sales & education content overhaul
NPD content & launch strategies
Sell-in & growth strategy

03 Current State of Skin

Current State of Skin is a collection of nutritionally- balanced and clinically-responsive skincare created to make taking care of your skin as intuitive as eating a well-balanced diet.

Ally Beauty Consulting was brought on to develop Current State of Skin's unique brand identity and go-to-market strategy. They approached us to develop a comprehensive messaging and content strategy to support a successful DTC launch and future retail distribution efforts.

Here’s what we did: